WHAT WE DO
CRC offers a full line of qualitative and quantitative marketing research methodologies customized to fit the needs of each client. Our qualitative platform includes focus groups, IDIs, perception analyzer and more, all offered in state of the art facilities. Our quantitative services include person to person, telephone and online surveys using PAPI, CAPI and CATI methods. We have an extensive network of over 150 field workers, with six supervised stations to cover all of Puerto Rico, and collaborative arrangements in the Caribbean and Latin America.
Focus Group Facilities at Headquarters in San Juan and Islandwide
Viewing Room A: large wall to wall, floor to ceiling one way mirror that can hold up to 20 observers
Viewing Room B: state of the art closed circuit transmission
Video Streaming: sessions can be broadcast live with a password protected web based streaming service
Audio and Video Recordings: provided in various formats and can be delivered digitally by email or in DVD and CD
Frequently Conducted Studies:
Attitude and Usage
Market Segmentation and Positioning
New Product and Service Development
Public Opinion Surveys
Economic & Financial Feasibility
Sampling: Scientific statistical sampling method tailored to the needs of all clients
F2F interviewing, D2D, CLT Mall intercept, centers of population concentration
Online Research: CAPI & CAWI
State of the art CATI stations at CRC’s headquarters in San Juan
6 Fieldwork Stations covering San Juan, Sub-San Juan, Caguas, Arecibo, Mayaguez, Ponce and Fajardo
150 Qualified and experienced interviewers Islandwide
Large modern and sophisticated test kitchen located in our headquarters in San Juan, in front of a shopping mall.
Completly equiped with refrigerator, freezer, oven, toaster oven, microwaves and all other necessary equipment and utensils
2 serving halls adjacent to the test kitchen
Ample free parking facilities with attendant on premise
Qualified and experienced network of mystery shoppers island wide.
Strict quality control. The same mystery shopper will not visit the same store twice.
We do Mystery Shoppers for all businesses and industries.