WHAT WE DO

CRC offers a full line of qualitative and quantitative marketing research methodologies customized to fit the needs of each client.  Our qualitative platform includes focus groups, IDIs, perception analyzer and more, all offered in state of the art facilities. Our quantitative services include person to person, telephone and online surveys using PAPI, CAPI and CATI methods. We have an extensive network of over 150 field workers, with six  supervised stations to cover all of Puerto Rico, and collaborative arrangements in the Caribbean and Latin America.

QUANTITATIVE SERVICES

Frequently Conducted Studies:

 

    Customer Satisfaction

    Attitude and Usage

    Market Segmentation and Positioning

    New Product and Service Development

    Advertising Evaluation

    Corporate Image

    Tracking Studies

    Mystery Shopper

    Store Audit

    Public Opinion Surveys

    Economic & Financial Feasibility

QUANTITATIVE INFRASTUCTURE

Sampling: Scientific statistical sampling method tailored to the needs of all clients

 

F2F interviewing, D2D, CLT Mall intercept, centers of population concentration

 

Online Research: CAPI & CAWI

 

State of the art CATI stations at CRC’s  headquarters in San Juan

 

6 Fieldwork Stations covering San Juan, Sub-San Juan, Caguas, Arecibo, Mayaguez, Ponce and Fajardo

 

150 Qualified and experienced interviewers Islandwide

QUALITATIVE SERVICES

 

 

FOCUS GROUPS

 

MINI GROUPS

 

IDI'S

 

Focus Group Facilities at Headquarters in San Juan and Islandwide

 

Viewing Room A: large wall to wall, floor to ceiling one way mirror that can hold up to 20 observers

 

Viewing Room B: state of the art closed circuit transmission

 

Video Streaming: sessions can be broadcast live with a password protected web based streaming service

 

Audio and Video Recordings: provided in  various formats and can be delivered digitally by email or in DVD and CD

QUALITITATIVE INFRASTRUCTURE

TASTE TESTS

Large modern and sophisticated test kitchen located in our headquarters in San Juan, in front of a shopping mall.

 

Completly equiped with refrigerator, freezer, oven, toaster oven, microwaves and all other necessary equipment and utensils

 

2 serving halls adjacent to the test kitchen

 

Ample free parking facilities with attendant on premise

 

 

MYSTERY SHOPPER

Qualified and experienced network of mystery shoppers island wide.

 

Strict quality control.  The same mystery shopper will not visit the same store twice.

 

We do Mystery Shoppers for all businesses and industries.

 

 

 

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