CRC offers a full line of qualitative and quantitative marketing research methodologies customized to fit the needs of each client.  Our qualitative platform includes focus groups, IDIs, perception analyzer and more, all offered in state of the art facilities. Our quantitative services include person to person, telephone and online surveys using PAPI, CAPI and CATI methods. We have an extensive network of over 150 field workers, with six  supervised stations to cover all of Puerto Rico, and collaborative arrangements in the Caribbean and Latin America.


Frequently Conducted Studies:


    Customer Satisfaction

    Attitude and Usage

    Market Segmentation and Positioning

    New Product and Service Development

    Advertising Evaluation

    Corporate Image

    Tracking Studies

    Mystery Shopper

    Store Audit

    Public Opinion Surveys

    Economic & Financial Feasibility


Sampling: Scientific statistical sampling method tailored to the needs of all clients


F2F interviewing, D2D, CLT Mall intercept, centers of population concentration


Online Research: CAPI & CAWI


State of the art CATI stations at CRC’s  headquarters in San Juan


6 Fieldwork Stations covering San Juan, Sub-San Juan, Caguas, Arecibo, Mayaguez, Ponce and Fajardo


150 Qualified and experienced interviewers Islandwide










Focus Group Facilities at Headquarters in San Juan and Islandwide


Viewing Room A: large wall to wall, floor to ceiling one way mirror that can hold up to 20 observers


Viewing Room B: state of the art closed circuit transmission


Video Streaming: sessions can be broadcast live with a password protected web based streaming service


Audio and Video Recordings: provided in  various formats and can be delivered digitally by email or in DVD and CD



Large modern and sophisticated test kitchen located in our headquarters in San Juan, in front of a shopping mall.


Completly equiped with refrigerator, freezer, oven, toaster oven, microwaves and all other necessary equipment and utensils


2 serving halls adjacent to the test kitchen


Ample free parking facilities with attendant on premise




Qualified and experienced network of mystery shoppers island wide.


Strict quality control.  The same mystery shopper will not visit the same store twice.


We do Mystery Shoppers for all businesses and industries.